![Untitled Group, AA, Content & SEO Audit](img/untitled/untitled-hero.png)
Buy a Ticket Journey Mapping
How might we design a uniformed ticket purchasing journey across all the Untitled Group products and services without dilluting or changing the Untitled Group creative & heavily stylised point of difference in the Festival and Events sector.
Client overview.
Untitled Group is Australia's largest independently-owned music and events company, renowned masterminds behind much-loved festivals Beyond The Valley, Pitch Music & Arts, Wildlands, Grapevine Gathering, For The Love and Ability Fest.
Project goal.
Create a unified future state journey/user flow across the entire Untitled group digital products and services without compromising their unique stylised look and feel.
Uplift the Untitled Group domains accessibility and SEO. Re-design the page layouts and content hierarchy. Create a standard template to be used by their external developers without breaking their stylised and uniquely creative brand design.
Buy a Ticket Current Journey Map
![Current Journey Map](img/untitled/journey-map-top.jpg)
![User journey](img/untitled/journey-map-middle.jpg)
![User journey](img/untitled/journey-map-bottom.jpg)